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Trademark Hotel Collection Logo
Introducing Trademark

Define Your Independence.

Introducing Trademark: a soft-branded collection of upper-midscale and above hotels that maintain their independent spirit and individuality.

Trademark is designed for independent entrepreneurs who have built an iconic hotel and are looking to boost its distinctive legacy with unmatched support. The brand invites hoteliers who operate landmark, 3 to 4 star hotels to maintain their individual spirit while taking advantage of Wyndham’s scale, distribution, services and loyalty program.

Submit a Design Review | Download Sell Sheet | Download Press Release 


A Powerful Partnership. Capitalizing on Market Needs.

With Trademark, WHG combines the support of a world-class hospitality organization with the flexibility designed to meet the needs of independently-minded, entrepreneurial owners.

Wyndham & Trademark - Desirable lodging options for a wide variety of guests!

Independence. With Benefits.

With Trademark, hoteliers have flexible options and benefit from the priceless visibility of the iconic Wyndham name and power of scale that comes with being part of the world’s largest hotel company.

Unmatched Visibility and Increased Connectivity
Distribution through 10,000+ affiliate partners and channels and in global call centers.

Distribution Cost Savings
OTA rates negotiated with the power of 8,000 hotels and a mix-shift in reservations away from third-party intermediaries toward Wyndham Rewards and other direct channels.

Smart Flexibility
Flexible brand standards for individual hotels based on minimum Trip Advisor levels.

Strategic Sourcing Purchasing Power
$3 billion of potential purchasing power across Wyndham’s three business units and 150+ supplier relationships.

Experienced Sales Team
Ability to leverage WHG’s global sales, marketing and operational teams as an independent hotel. Large presence at some of the biggest global conferences and tradeshows ensure hotels are marketed globally and are getting in front of the right buyers.

Best Loyalty Program in Industry
Wyndham Rewards®, the revolutionary loyalty program with a growing member base of more than 50 million travelers, was named the number one hotel rewards program by U.S. News & World Report and the most generous hotel rewards program by IdeaWorks.

Get In Touch
With Us

Our development teams look forward to speaking with you, answering your questions, and welcoming you to the Wyndham Hotels & Resorts family.

To reach us, please call (800) 889-9710, scroll down to find your local team, or fill out the form below. You can expect a response within 2 business days.